Description:
20th Century Fox teamed up with June Dairy Month for the theatrical release of ICE AGE: CONTINENTAL DRIFT. June Dairy Month hosted a Mammoth Money Sweepstakes online. The entry form was located at www.EasyHomeMeals.com. Participant could register online or by mail. The sweepstakes offered a chance to win $10,000. The sweepstakes began on May 20, 2012. ICE AGE: CONTINENTAL DRIFT released in theaters July 13, 2012. http://www.easyhomemeals.com/sweepstakes.html
Partnership Opportunity:
ICE AGE: CONTINENTAL DRIFT/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
June Dairy Month /CPG
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
20th Century Fox Filmed Entertainment
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