20th Century Fox teamed up with Pirate`s Booty for the theatrical release of ICE AGE: CONTINENTAL DRIFT. Pirate’s Booty offerED a special limited edition 7-oz. package and a national sweepstakes to win a private hometown screening of the film through the “Enter the Age of Healthier Snacking Sweepstakes.”. The limited edition “Ice Age: Continental Drift” 7-oz. package was for Pirate’s Booty’s best-selling product—Pirate’s Booty Aged White Cheddar. The special packaging of Pirate`s Booty was available at retailers through July 31, 2012. ICE AGE: CONTINENTAL DRIFT released in theaters July 13, 2012.