Partnership:

ICE AGE: CONTINENTAL DRIFT and Pirate's Booty

Description:

20th Century Fox teamed up with Pirate`s Booty for the theatrical release of ICE AGE: CONTINENTAL DRIFT. Pirate’s Booty offerED a special limited edition 7-oz. package and a national sweepstakes to win a private hometown screening of the film through the “Enter the Age of Healthier Snacking Sweepstakes.”. The limited edition “Ice Age: Continental Drift” 7-oz. package was for Pirate’s Booty’s best-selling product—Pirate’s Booty Aged White Cheddar. The special packaging of Pirate`s Booty was available at retailers through July 31, 2012. ICE AGE: CONTINENTAL DRIFT released in theaters July 13, 2012.

Partnership Opportunity:
ICE AGE: CONTINENTAL DRIFT/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Pirate's Booty /CPG
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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