Partnership:

ICE AGE: CONTINENTAL DRIFT and Taubman Malls

Description:
20th Century Fox partnered with Taubman for the Blu-Ray/DVD release of ICE AGE: CONTINENTAL DRIFT. The Ice Age Ice Palace display at Taubman shopping centers featured a 30-foot ice dome with falling snow, a light show and, new this year, the beloved prehistoric herd from ICE AGE: CONTINENTAL DRIFT. Interactive globes showcased Scrat on his endless mission to catch his precious acorn, while the whole ICE AGE herd was adrift on an iceberg in pirate waters. Families could measure their prehistoric heights against Sid and Diego, go paw-to-paw with the herd and track down Scrat`s missing acorns throughout the palace. The high-seas adventure culminated with a visit to Santa and a special ICE AGE gift, along with the exclusive option to pre-order ICE AGE: CONTINENTAL DRIFT on Blu-ray? and DVD. ICE AGE: CONTINENTAL DRIFT released on Blu-Ray and DVD on December 11, 2012.
Partnership Opportunity:
ICE AGE: CONTINENTAL DRIFT/Home Entertainment
Company:
Fox Home Entertainment
Partner/Category:
Taubman Malls /Retail
Timing:
December 4th Quarter 2012
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2024-05-06
Companies Involved
Fox Home Entertainment
Tuck

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