Igloo announced a special-edition collaboration with RUN DMC, the original icons of hip-hop, by dropping two new custom-designed coolers exclusively at igloocoolers.com/rundmc. The first-ever RUN DMC Little Playmate cooler and KoolTunes® Playmate cooler with Bluetooth speakers pay tribute to the groundbreaking rap group while celebrating 50 years of hip-hop.

RUN DMC’s trailblazing impact on the music industry solidified themselves as pioneers within and outside of hip-hop, and their influence is represented throughout the artwork of Igloo’s RUN DMC Cooler Collection. The RUN DMC It’s Tricky KoolTunes — Igloo’s fan-favorite 14-quart (holds up to 26 standard 12-ounce cans) Playmate cooler with built-in, weather-resistant Bluetooth speakers — and 7-quart (holds up to 9 cans) Graffiti Little Playmate feature iconic graphics and photographs depicting 40 history-making years of the renowned rap trio.

Igloo also offered fans the chance to score one of 50 limited-edition RUN DMC Little Playmate coolers designed by famed hip-hop visual artist Cey Adams at the RUN DMC 40th Anniversary Pop-Up Shop hosted at Bleeker Trading in New York.