Description:
The Weinstein Company and Carl's Jr. teamed up to promote the theatrical release of IGOR. Carl's Jr. kids meals featured IGOR themed toys and art. Carl's Jr.'s website also featured a microsite where kids could play IGOR themed games, download IGOR wallpaper, collect IGOR trading cards and watch the IGOR movie trailer. The promotion ran through the fourth quarter of 2008.
Partnership Opportunity:
IGOR/Theatrical
Company:
MGM
Partner/Category:
Carl's Jr./Hardee's /Dining
Timing:
September 3rd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-18
Companies Involved
MGM
The CDM Company
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