Partnership:
IHOP NATIONAL PANCAKE DAY and Children's Miracle Network Hospitals | Shriners Hospitals for Children | Leukemia & Lymphoma Society
Description:
IHOP, and its charitable partners Children’s Miracle Network Hospitals, Shriners Hospitals for Children and the Leukemia & Lymphoma Society teamed up to celebrate National Pancake Day. On March 7, participating locations invited customers to enjoy a complimentary short stack of pancakes to commemorate the day, and encouraged diners to donate to one of IHOP’s charitable partners with the goal of raising $3.5 million for children battling critical illnesses.
Partnership Opportunity:
IHOP NATIONAL PANCAKE DAY/CPG
Company:
IHOP
Partner/Category:
Children's Miracle Network Hospitals | Shriners Hospitals for Children | Leukemia & Lymphoma Society /Non-Profit Organizations
Timing:
March 1st Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Family
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Micro site
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-03-02
Companies Involved
IHOP
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