Partnership:

Illumination's Minion and Macy's Thanksgiving Day Parade

Description:

Macy's Thanksgiving Day Parade partnered with Illumination's Minion Stuart to be featured as one of the floats in the parade.

On Thanksgiving Day, November 24, 2022, Illumination's Minion Stuart appeared in his inaugural flight as a famed giant character balloon in the 96th Macy's Thanksgiving Day Parade. As one of the stars of Illumination's blockbuster Despicable Me franchise and the summer of 2022's record-breaking comedy MINIONS: THE RISE OF GRU, Minion Stuart injected a little joyful mayhem into the holiday revelry when he seemingly mistook a marcher in a banana costume for an actual banana and attempt to grab a mid-Parade treat.

In his first Parade flight, Stuart flew directly above a battalion of marchers dressed as bananas. Bananas, as everyone knows, are every Minion's favorite food, and Stuart, the one-eyed rebel of the group, won't be able to resist temptation for long. While millions of Americans gather to watch the celebration unfold, all eyes were on the Stuart balloon, measuring 40-feet long, 28-feet wide and 37-feet tall, as he launches his first flight in front of Macy's famed flagship store at Herald Square.

The Macy's Thanksgiving Day Parade aired nationwide in the U.S. on NBC and stream on Peacock, on Thursday, November 24, 2022, from 9 a.m.- noon; in all time zones.

Partnership Opportunity:
Illumination's Minion/Classic Characters
Company:
Macy’s Branded Entertainment Group
Partner/Category:
Macy's Thanksgiving Day Parade /Attractions
Timing:
October 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Licensed Product
Media Elements:
Mobile
Online
Social Media
Created On:
2022-10-31
Last Modified on:
2022-11-28
Companies Involved
Macy’s Branded Entertainment Group
Macy’s Branded Entertainment Group
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