Partnership:

Impossible Foods and United Airlines

Description:

United Airlines partnered with Impossible Foods to add more plant-based options for its travelers.

Starting June, 2022, United added Impossible Meatball bowls to first-class menus on all domestic flights more than 800 miles in the continental United States. Plant-based without modification, the new bowls feature Impossible’s meatballs (a blend of Impossible Beef and Impossible Sausage) and broccolini served on a bed of couscous and topped with an herb-infused tomato sauce.

United also updated its menus on the ground. Select United Polaris airport lounges in Chicago, Los Angeles, San Francisco, and Newark offer Impossible’s plant-based sausage as an omelet ingredient, along with the company’s plant-based sausage patties at their breakfast buffets. 

Partnership Opportunity:
Impossible Foods/Retail
Partner/Category:
United Airlines /Travel
Timing:
June 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2022-09-01
Last Modified on:
2022-09-06
Companies Involved
Tuck

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