Partnership:

Impossible Foods and Walt Disney Co.

Description:

Impossible Foods formed an expansive partnership with Walt Disney Co. to make the Impossible Burger the preferred plant-based burger at Walt Disney Resort, Disneyland Resort and Disney Cruise Line.

The partnership between Impossible and Disney was kicked off February 28, 2020 when Disney debuted the Impossible Foods items at the Disney California Adventure Food & Wine Festival. Items at this initial offering included the Petite Impossible Burger and Impossible Cheeseburger Mac & Cheese as well as the Impossible Meatball Submarine.

Partnership Opportunity:
Impossible Foods/CPG
Company:
Impossible Foods
Partner/Category:
Walt Disney Co. /Attractions
Timing:
February 1st Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
In-Store / Retail
Product Demonstrations / Sampling
Product Demonstrations / Sampling
Other
Media Elements:
Direct Marketing
Mobile
Online
Product Placement
Product Giveaways
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-02-26
Companies Involved
Impossible Foods
Jessica A
Jessica A Vice President of Communications Impossible Foods
Tuck

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