Walt Disney Studios partnered with ADT to promote the theatrical release of INCREDIBLES 2. The partnership consisted of a series of promotional TV spots featuring characters from the movie, touting that "even superheroes need a good home security system." In the spots , animated by Pixar, the film’s titular super-family gets a tour of their new alarm system from superhero costume designer Edna Mode.

ADT is supported the campaign with a full broadcast buy, running on family-friendly shows, along with radio spots on linear and streaming channels, a website and banners from ADT’s in-house creative team to further promote the message.