Partnership:

Incredibles 2 and ADT

Description:
Walt Disney Studios partnered with ADT to promote the theatrical release of INCREDIBLES 2. The partnership consisted of a series of promotional TV spots featuring characters from the movie, touting that "even superheroes need a good home security system." In the spots , animated by Pixar, the film’s titular super-family gets a tour of their new alarm system from superhero costume designer Edna Mode.

ADT is supported the campaign with a full broadcast buy, running on family-friendly shows, along with radio spots on linear and streaming channels, a website and banners from ADT’s in-house creative team to further promote the message.

Partnership Opportunity:
Incredibles 2/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
ADT /Household
Timing:
June 2nd Quarter 2018
Target:
Male
Female
Family
Promotional Elements:
Branded Content
Media Elements:
Online
Radio Spot
TV Spot

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-06-22
Companies Involved
Tuck

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