Walt Disney Studios partnered with Frigo Cheese Heads to promote the theatrical release of INCREDIBLES 2. The partnership entailed the "Frigo Cheese Heads Incredible Game" promotion which offered five grand prize winners a $1500 Best Buy Gift Card and 305 runner-up winners $75 Fandango Digital Gift Cards. The promotion was featured at retail POS, on product packaging, and social media. The promotion ran from May 16 through July 15, 2018.