Description:
Walt Disney Studios partnered with McDonald's after a long hiatus to celebrate the theatrical release of INCREDIBLES 2. The partnership included movie-themed toys offered in different character-themed Happy Meal boxes that each promoted INCREDIBLES 2 content available through the McPlay app, in addition to traditional puzzles and mazes. The promotion ran throughout June 2018 and included a TV spot.
Partnership Opportunity:
Company:
Partner/Category:
McDonald's /Dining
Timing:
June 2nd Quarter 2018
Target:
Male
Female
Teens
Family
Female
Teens
Family
Promotional Elements:
Branded Content
Collectible
Premiums / Giveaways
POP Display / End Cap / Shelf-Talker
POP Display / End Cap / Shelf-Talker
Other
Collectible
Premiums / Giveaways
POP Display / End Cap / Shelf-Talker
POP Display / End Cap / Shelf-Talker
Other
Media Elements:
Mobile
Online
Signage
TV Spot
Online
Signage
TV Spot
Website and Social Media
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
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