Description:
20th Century Fox and Hamilton Watch partnered to promote the release of INDEPENDENCE DAY: RESURGANCE by releasing remakes of watches worn by characters in the film. The partnership was promoted on the Hamilton Watch website, and each watch was paired with a description of the character who wore the watch.
Partnership Opportunity:
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Hamilton Watch /Fashion
Timing:
2nd Quarter 2016
Target:
Male
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Premiums / Giveaways
Media Elements:
Online
Product Placement
Product Placement
Created On:
2020-11-30
Last Modified on:
2016-07-06
Companies Involved
20th Century Fox Filmed Entertainment
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