Partnership:

INDEPENDENCE DAY: RESURGENCE and Twizzlers

Description:

In celebration of the theatrical release, INDEPENDENCE DAY: RESURGENCE, 20th Century Fox and Twizzlers partnered for an "Epic Summer Escape" sweepstakes. Fans could choose their escape by reading all 12 reasons aliens would Invade earth, taking a Buzzfeed quiz and entering for a chance to win one of two Grand Prizes that included either: A trip for the winner and 3 guests to Los Angeles, California, with 3 nights luxury hotel accommodations, a rental car for 4 days, a night-time viewing excursion at Mount Wilson Observatory, 4 one-day tickets to a Los Angeles theme park, one $4,000 pre-paid debit card, and one whole case of Twizzlers product. OR roundtrip tickets to Las Vegas, Nevada with one guest, 3 nights luxury hotel stay, an Alien Fighter Pilot Experience, an Alien Defense Program Patch and Dog Tag, a $4,000 pre-paid debit card and one case of Twizzlers product. Other prizes included Twizzlers Escape Packs with exciting INDEPENDENCE DAY: RESURGENCE swag, free Twizzlers and more! Contestants could enter the sweepstakes once daily, read about the movie's heroes and their Epic Escape choices, and view the official movie trailer on a Twizzlers-hosted webpage. The sweepstakes was promoted on social media. 

Partnership Opportunity:
INDEPENDENCE DAY: RESURGENCE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Twizzlers /CPG
Timing:
2nd Quarter 2016
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
On Pack
Contest / Sweepstakes
Media Elements:
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-07-15
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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