Partnership:

INDEPENDENT FILM CHANNEL and Sauza Tequila

Description:
The “Pure Film Promotion” was launched as a fully integrated summer promotion. This promotion included a sweepstakes which offered consumers a chance to win a trip to a feature film premiere party in New York, a digital video camera and numerous other film and Sauza related prizes. Supported by National campaign: television spots, web support, and events.
Partnership Opportunity:
INDEPENDENT FILM CHANNEL/Television
Company:
IFC
Partner/Category:
Sauza Tequila /CPG
Timing:
Summer 2nd Quarter 2002
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-01-09
Companies Involved
IFC
Tuck

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