Partnership:

INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL and Dr. Pepper/Seven Up, Inc.

Description:

Paramount Pictures and Dr Pepper have teamed up for the theatrical release of INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL. Dr Pepper’s integrated marketing campaign included national print, television and online advertising; instant win games with exclusive prizes; and limited edition collectible packaging. Consumers who entered an instant win game code at DrPepper.com were eligible for the grand prize sweepstakes and an opportunity to win one of four exotic destinations: Egypt, India, Jordan or Peru. The 23 grand prize winners went on 10-12 day adventure trips, provided through Expedia, which included horseback riding, boat travel and rigorous hiking. Game codes were found under the caps or inside the wraps of specially marked 20 oz. and 2-Liter bottles, as well as 12- and 24 -packs of Dr Pepper and Diet Dr Pepper. Additionally, scratch-off game codes were featured in print ads, and codes were given away in online ads. Fans also visited DrPepper.com or texted in game codes to learn if their codes were instant winners and redeemed their prizes. In addition to the adventure trips, prizes include Indiana Jones and the Kingdom of the Crystal Skull/Dr Pepper T-shirts and hats; free movie tickets; free Dr Pepper product; and much more. An additional 23 Dr Pepper treasure hunters also won iPod(R) Nanos(1) hidden inside specially marked cans randomly placed in 12-packs. The Nanos were pre-loaded with “Raiders March” as well as an exclusive behind-the-scenes photo from the movie set. Fans also had the opportunity to collect six limited edition Dr Pepper collector’s cans featuring scenes and characters from the new film.

Partnership Opportunity:
INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL/Theatrical
Company:
Paramount Pictures
Partner/Category:
Dr. Pepper/Seven Up, Inc. /CPG
Timing:
May 2nd Quarter 2008
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.