Partnership:

INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL and Kraft

Description:

Paramount Pictures and Kraft teamed up to promote INDIANA JONES AND THE KINGDOM OF THE CRYSTEL SKULL with the Lunchables INDIANA JONES Adventure Game. Consumers played the game online at www.maxedout.yahoo.com and enter one of 12 unique access codes found on specially-marked Lunchables packages. Each access code unlocks one adventure. Once the player has completed that adventure, he/she will receive a Crystal Skull. A Crystal Skull tell the player if he/she wins a prize. There were 10 Grand Prize winners who received a choice of either a Southwest U.S. Adventure trip for four or a Mexico Adventure trip for four. 5,000 First Prize winners received an Indy Adventure Prize Pack that included a LEGO INDIANA JONES PC game and an INDIANA JONES t-shirt. The game was active from April 14 through September 15, 2008. The promotion was supplemented by INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL branded packaging on select Kraft Lunchables packaging.

Partnership Opportunity:
INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL/Theatrical
Company:
Paramount Pictures
Partner/Category:
Kraft /CPG
Timing:
May 2nd Quarter 2008
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.