Description:
Paramount Pictures and Mars Snackfood teamed up for the theatrical release of INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL with the limited-edition release of M&M's Mint Crisp Chocolate Candies and Snickers Adventure Bar. In addition, Mars Snackfood introduced an Indiana Jones-themed website, print and advertising spots, and even an Indiana Jones NASCAR racecar with M&M's brand racing driver Kyle Busch.
Partnership Opportunity:
INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL/Theatrical
Company:
Partner/Category:
Mars Inc. /CPG
Timing:
May 2nd Quarter 2008
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-05-08
Companies Involved
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