Partnership:

INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL and Papa John's

Description:
Paramount Home Entertainment and Papa John''s teamed up to promote INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL with a coupon for the DVD of the film. Starting September 29, 2008, every Papa John''s order came with a coupon for $3 off INDIANA JONES DVD. Papa John''s advertised the promotion with TV spots. Papa John''s is promoting their XL Explorer pizza by delvering it in a limited edition box featuring a scene from INDIANA JONES. 2.5 million specialty boxes were made. Movie-themed gift cards were sold in incremements of $5 and were available for a limited time.
Partnership Opportunity:
INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Papa John's /Dining
Timing:
4th Quarter 2008
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-03
Companies Involved
Tuck

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