Showtime Networks and National Football League (NFL) teamed up to promote INSIDE THE NFL with the "INSIDE THE NFL- Ultimate Season Sweepstakes." Contestants entered online at http://www.sho.com/site/promotions/ultimateseason/form.do?sweeps=53&newsletters=1,118. There were 14 weekly winners who were randomly drawn and received an INSIDE THE NFL branded football. One Grand Prize winner received 2 tickets to the game of his/her choice for each of the 16 weeks of the 2009 NFL season. Airfare and 2-night hotel accomodation were included for games outside of a 100 mile radius from the winner's home. The sweepstakes lasted from September 12, 2008 through December 18, 2008.