Description:
Terry Hines & Associates (THA) partnered Jarritos soft drinks with Instructions Not Included from Pantelion Films (distrubuted by Lionsgate), the Eugenio Derbez comedy that broke the record for Spanish language films in the U.S. Jarritos promoted the film on over a million bottles, and offered their LA consumers the chance to meet Eugenio in person!
Partnership Opportunity:
Instructions Not Included/Theatrical
Company:
Lionsgate
Partner/Category:
Jarritos Novamex /Beverages
Timing:
July 2013
Target:
Promotional Elements:
Other
Media Elements:
Radio Spot
Signage
Signage
Created On:
2020-11-30
Last Modified on:
2016-03-09
Companies Involved
Lionsgate
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