Partnership:

IRON MAN 2 and 7-Eleven

Description:

7-eleven teamed up with Paramount Studios and Marvel Entertainment for the release of IRON MAN 2. The promotion included a movie tie-in TV spot to promote “Iron Man” straws, Big Gulp cups, as well as other merchandise. There was also a Live Like a Billionaire Sweepstakes for 7-eleven customers to enter through slurpee.com. The initiative will be supported with radio and web ads as well as a presence on 7-Eleven’s in-store TV network.

Partnership Opportunity:
IRON MAN 2/Theatrical
Company:
Paramount Pictures
Partner/Category:
7-Eleven /Retail
Timing:
May 2nd Quarter 2010
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

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