Description:
Burger King partnered up yet again with Paramount Studios and Marvel Entertainment to promote IRON MAN 2. On April 26, 2010, Burger King kicked off a company wide marketing campaign. The fast food chain featured an IRON MAN 2 branded sandwich, the “Whiplash Whopper,” and eight film-related toys. The marketing campaign also featured TV spots and online presence.
Partnership Opportunity:
IRON MAN 2/Theatrical
Company:
Partner/Category:
Burger King /Dining
Timing:
May 2nd Quarter 2010
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
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