Partnership:

IRON MAN 3 and Subway Restaurants

Description:

Marvel Entertainment partnered with Subway for the theatrical release of IRON MAN 3. Subway featured IRON MAN 3 in promotion "Your Ticket To Fresh." To participate in the promotion, consumers obtained a code in Subway Fresh Fit for Kids meals and visiting http://www.TicketToFresh.com where they registered online, entered their given code and found out if they were a winner. 148,000 prizes were awarded--the prize was a Hollywood Movie Money certificate, redeemable for one movie ticket. Subway also featured IRON MAN 3 in online games at subwaykids.com. The promotion ran from April 15, 2013 through May 31, 2013. IRON MAN 3 released in theaters May 3, 2013.

Partnership Opportunity:
IRON MAN 3/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Subway Restaurants /Dining
Timing:
May 2nd Quarter 2013
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Marvel Entertainment
Tuck

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