Marvel Entertainment partnered with Subway for the theatrical release of IRON MAN 3. Subway featured IRON MAN 3 in promotion "Your Ticket To Fresh." To participate in the promotion, consumers obtained a code in Subway Fresh Fit for Kids meals and visiting http://www.TicketToFresh.com where they registered online, entered their given code and found out if they were a winner. 148,000 prizes were awarded--the prize was a Hollywood Movie Money certificate, redeemable for one movie ticket. Subway also featured IRON MAN 3 in online games at subwaykids.com. The promotion ran from April 15, 2013 through May 31, 2013. IRON MAN 3 released in theaters May 3, 2013.