Description:
IRONMAN partnered with The Vitamin Shoppe to make Vitamin Shoppe an official partner of the IRONMAN U.S. Series.
The IRONMAN U.S. Series of fitness races teamed with The Vitamin Shoppe to make it the Official Supplement Retail Partner of the IRONMAN U.S. Series. The triathletes who participated in the IRONMAN events were able to access and view exclusive Vitamin Shoppe promotion and content.
The partnership created a dedicated site for IRONMAN at The Vitamin Shoppe site. This site offered exclusive co-branded nutritional information, education and products. Each product was curated by IRONMAN in collaboration with The Vitamin Shoppe.
Partnership Opportunity:
IRONMAN/Sports
Partner/Category:
The Vitamin Shoppe /Retail
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
In-Store / Retail
On Pack
Event / Activation / Experiential
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Other
Online
Other
Created On:
2021-06-02
Last Modified on:
2021-06-21
Companies Involved
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