Warner Bros. Pictures partnered with Pop Secret to promote the release of IT: CHAPTER TWO in theaters.

The promotion consisted of on-pack promotion for IT: CHAPTER 2 on boxes of Pop Secret popcorn as well as the Pop Secret IT: CHAPTER TWO Movie Prize Pack Giveaway.

The Pop Secret IT: CHAPTER TWO Movie Prize Pack Giveaway sweepstakes gave fans the chance to win the grand prize of a trip to Europe. The grand prize winner received a trip for two that they got to pick out of three potential choices: Prague, Rome and Venice.

In addition to the single grand prize winner, there were 15 first prize winners and 100 second prize winners. First prize winners received an IT: CHAPTER TWO Move Prize Pack consisting o a Snapco Key Chain, Loser's Club hat, balloon-shaped earbuds, Pennywise mug, Colorblock backpack and signed IT: CHAPTER TWO movie poster. Second prize included one coupon redeemable for a Pop Secret product.

The sweepstakes ran until September 15, 2019.

Fusion Promotional Marketing Inc. brokered the multi-tiered National Promotion on behalf of Pop Secret and  X studio.