Partnership:

Paramount Pictures and Greyhound Bus Lines

Description:

Paramount and Greyhound Bus Lines teamed up to celebrate the October release of JACK REACHER: NEVER GO BACK. The "Hit The Road Jack" sweepstakes, which ran from 10/4 - 11/4/2016 included a chance to win a trip to New Orleans for Mardis Gras 2017 which consisted of roundtrip air fare for two (2), a three (3) night stay at a hotel in the French Quarter, two (2) tickets to Mardis Gras World, including Mardi Gras World tour, and $300 spending money. Contestants were able to submit an online entry from online.


 

Partnership Opportunity:
/Theatrical
Company:
Paramount Pictures
Partner/Category:
Greyhound Bus Lines /Travel
Timing:
October 4th Quarter 2016
Target:
Male
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Micro site
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-10-24
Companies Involved
Tuck

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