Partnership:

Jam City and When We All Vote

Description:
Jam City, a global leader in mobile entertainment, providing social gaming experiences for millions of players around the world, teamed with the national, nonpartisan not-for-profit organization When We All Vote to drive online voter registration. From October 3 - 5th, players of Jam City’s hit mobile games, Cookie Jam, Cookie Jam Blast, Panda Pop, and Genies & Gems were served a non-partisan reminder to exercise their right to vote, and register in time for the November 6, 2018, midterm elections. Coinciding with many states’ deadlines for voter registration, during the first week of October, players of Jam City’s catalog of original mobile games were served a full screen PSA, that reminded them to register to vote.
Partnership Opportunity:
Jam City/Gaming & Esports
Company:
Jam City
Partner/Category:
When We All Vote /Non-Profit Organizations
Timing:
October 4th Quarter 2018
Target:
Male
Female
Teens
Adults
Promotional Elements:
Advergame
Media Elements:
In-Game / In-App Integration
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2018-10-04
Companies Involved
Jam City
Tuck

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