JanSport partnered with TikTok along with the non-profit World Central Kitchen on a partnership put together in response to the Covid-19 pandemic.

The collaboration consisted of JanSport running a TikTok promotion to benefit the relief efforts of World Central Kitchen.

JanSports and TikTok created the #UnPackThatChallenge in which TikTok users could make a video of themselves grabbing their backpacks from the left of frame and emptying it before handing to off to the right of frame thus, creating the effect that they are giving it to another TikTok user in a chain of videos. These videos were paired with singer Greyson Chance's "Seasons Nineteen."

In addition to the awareness raised through this promotion, JanSport also donated 10,000 backpacks to World Central Kitchen which used its resources to assist children who are left without nutritious meals due to school closures as a result of Covid-19.