JEOPARDY and The New York Times


Sony Pictures Television and The New York Times partnered to promote the television show, JEOPARDY. The New York Times began printing daily questions from the hit show to boost the game show's audience and, likewise, newspaper readership. Under the agreement, The Times offered a JEOPARDY Clue of the Day in which readers found a clue and obtained the correct answer on that day's JEOPARDY show or in the next day's issue of The New York Times. The clue appeared near the "Tomorrow in The Times" box on weekdays and on Sunday near the Information Directory. It also appeared online at In return, The Times was occasionally included as a category on the TV program. Fans also had a chance to take their knowledge and appeal for the show straight to the JEOPARDY Brain Bus, which made a New York City appearance on Feb. 25. The promotion began on February 2006 and ran through September 2006.

Partnership Opportunity:
Sony Pictures Television
The New York Times /Retail
1st Quarter 2006
Promotional Elements:
Media Elements:
Created On:
Last Modified on:
Companies Involved
Sony Pictures Television

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