Partnership:

JET SET RADIO and Hawthorne Cologne

Description:
Sega of America and Hawthorne Cologne teamed up to celebrate 25 years of JET SET RADIO with a Hawthorne x Jet Set Radio collection: 2 scents, 2 crews, 1 supersonic drop. The two new scents, Mango Riot based on Beat and Phantom Melon based on the get-up of The Noise Tanks gang, come complete with character-themed cases. Mango Riot's scent is 'sun-splashed, fruity fragrance inspired by the bright, fast energy of the GG's' with hints of mango, pineapple, and bright air with chilled musk, representing the thrill of skating at golden hour. The Phantom Melon scent has a 'muskmelon and honeydew ice over sharp geranium water and cold CO2 air, wrapped in stainless steel and magnetic musk'.
Partnership Opportunity:
JET SET RADIO/Gaming & Esports
Company:
Sega of America
Partner/Category:
Hawthorne Cologne /CPG
Timing:
December 4th Quarter 2025
Target:
Male
Female
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Micro site
Online
Social Media
Created On:
2025-12-19
Last Modified on:
2025-12-19
Companies Involved
Kristen Z
Kristen Z Brand Partnerships and Collaborations Sega of America
Tuck

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