Description:
Lionsgate Entertainment promoted the theatrical release of JOHN WICK CHAPTER 3: PARABELLUM by partnering with Epic Games' Fortnite.
The promotion consisted of an in-game Fortnite tie-in featuring characters and branding from the Keanu Reeves film.
The crossover event consisted of a John Wick player skin and assorted branded in-game gear. It also involved a limited time mode called "Wick's Bounty" that allowed players to unlock more branded content in Fortnite featuring imagery from JOHN WICK CHAPTER 3: PARABELLUM.
Partnership Opportunity:
John Wick Chapter 3: Parabellum/Theatrical
Company:
Lionsgate
Partner/Category:
Fortnite /Gaming & Esports
Timing:
May 2nd Quarter 2019
Target:
Male
Teens
Adults
Teens
Adults
Promotional Elements:
Advergame
Licensed Product
Branded Content
Other
Licensed Product
Branded Content
Other
Media Elements:
In-Game / In-App Integration
Mobile
Online
Other
Mobile
Online
Other
Created On:
2020-11-30
Last Modified on:
2020-05-29
Companies Involved
Lionsgate
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
