Description:
Jolly Green Giant partnered with FarmersOnly.Com for a promotion surrounding Valentine's Day. On Valentine's Day 2019, dating site FarmersOnly.Com offered a week of free membership to all new users who entered the promo code "GreenGiant".
As part of the promotion, Jolly Green Giant created a profile on the dating site for their iconic mascot. The profile included photos of the Green Giant running a marathon and posing on a tractor as well as humorous responses to the site's questionnaire.
Partnership Opportunity:
Jolly Green Giant/CPG
Partner/Category:
FarmersOnly.com /Online
Timing:
February 1st Quarter 2019
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
On Pack
Branded Content
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-21
Companies Involved
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