Partnership:

JONES SODA and Fiat

Description:

JONES SODA teamed up with Fiat for the "Jonesin' For A Fiat 500" contest.  Participants had to take a photo of themselves with a Fiat vehicle and Jones Soda product and post it to social media with the hashtag "#jonesinforafiat500" to be entered.  Each week of the contest featured "Weekly winners" that recieved a Jones Soda/Fiat Prize Pack that included a case of Jones Soda or Jones Stripped and Jones Soda branded merchandis and Fiat branded merchandise.  One Grand Prize winner won a Fiat 500, a years supply of Jones Soda, two surfing lessons and their photo on a national run of Jones Soda. 

Partnership Opportunity:
JONES SODA/CPG
Partner/Category:
Fiat /Automotive
Timing:
August 3rd Quarter 2014
Target:
Male
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2014-08-12
Companies Involved
Tuck

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