Partnership:

Jordan Brand and National Basketball Association

Description:

The NBA featured the Michael Jordan "Jumpman" logo on the 2020-21 Statement Edition jerseys.

Each NBA team had a Jordan Brand NBA Statement Edition Jersey that featured the "Jumpman" logo on the upper right side and left leg of the jersey. There are 4 different styles of NBA jerseys per team, and during the 82-game season, the jerseys are rotated equally, so the Statement Edtion Jerseys were worn for 20 games. Statement Edition Jerseys were typically worn during big games or big rivalries.

This apparel partnership was announced in July 2020, and the jerseys were worn during the 2020-21 NBA season.

Partnership Opportunity:
Jordan Brand/Fashion
Partner/Category:
National Basketball Association /Sports
Timing:
4th Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Collectible
Media Elements:
In-Game / In-App Integration
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-28
Companies Involved
Tuck

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