Partnership:

Jordan Brand and Snapchat

Description:
Nike and Jordan Brand teamed with Snapchat for a special promotion at the 2019 NBA All-Star Weekend.

At Nike's "Own the Game" pop-up during All-Star Weekend, Snapchat offered fans the chance to create their own customized augmented reality art lens. Snapchat used Lens Studio, an app it developed, to allow fans to make AR featuring Nike and Jordan Brand accessories.

Snapchat's Lens Studios let fans select a template then create designs using Nike and Jordan logos. The designs could be further customized with quotes from Nike and Jordan All-Stars such as Kevin Durant and Kyrie Irving.

Finally, fans received a Snapcode to unlock the lens they designed and share it on Snapchat.

The partnership lasted throughout the 2019 NBA All-Star Weekend which ran from February 17 through February 19, 2019.

Partnership Opportunity:
Jordan Brand/Sporting Goods
Company:
Nike
Partner/Category:
Snapchat /App
Timing:
February 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-11
Companies Involved
Nike
Tuck

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