At Nike's "Own the Game" pop-up during All-Star Weekend, Snapchat offered fans the chance to create their own customized augmented reality art lens. Snapchat used Lens Studio, an app it developed, to allow fans to make AR featuring Nike and Jordan Brand accessories.

Snapchat's Lens Studios let fans select a template then create designs using Nike and Jordan logos. The designs could be further customized with quotes from Nike and Jordan All-Stars such as Kevin Durant and Kyrie Irving.

Finally, fans received a Snapcode to unlock the lens they designed and share it on Snapchat.

The partnership lasted throughout the 2019 NBA All-Star Weekend which ran from February 17 through February 19, 2019.