Partnership:

JUMANJI: WELCOME TO THE JUNGLE and Ovation Brands

Description:
Sony Pictures Home Entertainment and Ovation Brands’ portfolio of restaurants – Old Country Buffet, Ryan’s, HomeTown Buffet, Country Buffet and Furr’s Fresh Buffet – partnered to promote the digital HD and Blu-ray release of JUMANJI: WELCOME TO THE JUNGLE as part of their Family Night program. The six-week promotion included weekly themes centered on the film such as the jungle, wildlife video games and more. Activities varied by location and occurred every Thursday from 5-8 PM.
Partnership Opportunity:
JUMANJI: WELCOME TO THE JUNGLE/Theatrical
Company:
Sony Pictures Home Entertainment
Partner/Category:
Ovation Brands /CPG
Timing:
February 1st Quarter 2018
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Sony Pictures Home Entertainment
Tuck

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