Partnership:

Warner Bros. Pictures and Gillette

Description:
Warner Bros. Pictures teamed up with Gillette to celebrate the theatrical release of JUSTICE LEAGUE. The partnership included three social media influencers who underwent an extreme day in the life that mimicked the conditions faced by each of the superhero characters to help guide Gillette’s research on what the brand needs to create a razor meant for the next generation of metahumans. The promotion also included limited-edition Gillette JUSTICE LEAGUE gift packs.
Partnership Opportunity:
/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Gillette /Health & Beauty
Timing:
November 4th Quarter 2017
Target:
Male
Adults
Promotional Elements:
Branded Content
On Pack
Media Elements:
Email
Micro site
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-11-22
Companies Involved
Tuck

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