Description:
Warner Bros. Pictures partnered with Hendrick Motorsports to promote the theatrical release of JUSTICE LEAGUE. The racing brand released two Chevrolet SS race cars inspired by the film and featured the famed lineup of DC Superheroes. Additionally, in partnership with Great Clips and Nationwide, Kasey Kahne and Dale Earnhardt Jr. drove their JUSTICE LEAGUE cars in the NASCAR Cup Series playoff race at Texas Motor Speedway.
Partnership Opportunity:
Company:
Partner/Category:
Hendrick Motorsports /Automotive
Timing:
November 4th Quarter 2017
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
On Pack
Event / Activation / Experiential
On Pack
Media Elements:
Email
Micro site
Online
Signage
Social Media
TV Spot
Vehicle Wrap
Micro site
Online
Signage
Social Media
TV Spot
Vehicle Wrap
Created On:
2020-11-30
Last Modified on:
2017-11-22
Companies Involved
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