Partnership:

JUSTIN TIMBERLAKE and McDonald's

Description:

McDonald`s Corp. sponsored Justin Timberlake`s European tour as part of a deal that puts the singer in Big Mac`s first-ever global ad campaign. McDonald`s signed Timberlake to do vocals and appear in ads themed "I`m lovin` it," breaking in 100-plus countries in September, 2003. Timberlake`s 35-city tour began in November in Germany, where TV spots first broke. Spots broke in the U.S. on September 29, 2003. The tagline "I`m lovin` it" was woven into promotions, P.R. and in-store merchandising. Timberlake also appeared for Ronald McDonald House Charities, World Children`s Day at McDonald`s worldwide fundraiser November 20, 2003 and McDonald`s global sports sponsorships including FIFA World Cup and the Olympic Games.

Partnership Opportunity:
JUSTIN TIMBERLAKE/Music
Company:
Sony Music
Partner/Category:
McDonald's /Dining
Timing:
4th Quarter 2003
Target:
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Sony Music
Tuck

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