McDonald`s Corp. sponsored Justin Timberlake`s European tour as part of a deal that puts the singer in Big Mac`s first-ever global ad campaign. McDonald`s signed Timberlake to do vocals and appear in ads themed "I`m lovin` it," breaking in 100-plus countries in September, 2003. Timberlake`s 35-city tour began in November in Germany, where TV spots first broke. Spots broke in the U.S. on September 29, 2003. The tagline "I`m lovin` it" was woven into promotions, P.R. and in-store merchandising. Timberlake also appeared for Ronald McDonald House Charities, World Children`s Day at McDonald`s worldwide fundraiser November 20, 2003 and McDonald`s global sports sponsorships including FIFA World Cup and the Olympic Games.