Partnership:

KATY PERRY: PART OF ME 3D and Pepsi

Description:

Paramount Pictures partnered with Pepsi for the theatrical release of KATY PERRY: PART OF ME 3D. The Pepsi partnership with the movie included co-branded television and radio spots, digital advertising and retail displays. All elements of the campaign featured Pepsi`s new global tag line, "Live For Now." The Pepsi effort offered consumers the chance to win trips to attend the world premiere of the film in Los Angeles, which included a live performance by Katy. KATY PERRY: PART OF ME 3D released in theaters July 5, 2012. http://www.pepsico.com/PressRelease/Pepsi-Announces-Movie-Partnership-with-Katy-Perry-Part-of-Me-3D-Film05022012.html

Partnership Opportunity:
KATY PERRY: PART OF ME 3D/Theatrical
Company:
Paramount Pictures
Partner/Category:
Pepsi /CPG
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

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