Paramount Pictures partnered with Pepsi for the theatrical release of KATY PERRY: PART OF ME 3D. The Pepsi partnership with the movie included co-branded television and radio spots, digital advertising and retail displays. All elements of the campaign featured Pepsi`s new global tag line, "Live For Now." The Pepsi effort offered consumers the chance to win trips to attend the world premiere of the film in Los Angeles, which included a live performance by Katy. KATY PERRY: PART OF ME 3D released in theaters July 5, 2012. http://www.pepsico.com/PressRelease/Pepsi-Announces-Movie-Partnership-with-Katy-Perry-Part-of-Me-3D-Film05022012.html