Partnership:

KENNY CHESNEY and Hooters of America

Description:
Sony BMG teamed up with Hooters to promote KENNY CHESNEY’S GOING COASTAL TOUR. Hooters held pre-concert promotions at select locations near local tour stops with giveaways and happy hour events. KENNY CHESNEY’S own radio station, No Shoes Radio, ran promo spots for the Hooters Happy Hour events. Customers had the chance to win tickets to the country singer’s concert as well as KENNY CHESNEY autographed merchandise such as CDs and T-shirts. The promotion ran through KENNY CHESNEY’S tour from March to April 2011.
Partnership Opportunity:
KENNY CHESNEY/Music
Company:
Sony Music
Partner/Category:
Hooters of America /Dining
Timing:
1st Quarter 2011
Target:
Male
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Sony Music
Tuck

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