Description:
KFC partnered with Beyond Meat to launch a plant-based version of its fried chicken at KFC locations.
The partnership consisted of KFC collaborating with Beyond Meat to launch plant-based fried chicken items at KFC location in LA, Orange County and San Diego. This came after KFC sold a Beyond Fried Chicken menu for one day in Atlanta, Charlotte and Nashville.
It was available while supplies lasted.
Partnership Opportunity:
KFC/Dining
Partner/Category:
Beyond Meat /CPG
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-07-17
Companies Involved
206, Inc.
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