Partnership:

KFC and Blessings in a Backpack

Description:

KFC partnered with nonprofit Blessings in a Backpack to address child hunger that occurred in response to school closures due to coronavirus.

KFC collaborated with Blessings in a Backpack to combat child hunger. The partnership consisted of KFC donating $400,000 to Blessings in a Backpack. That donation from KFC went to providing "Blessings Bags" filled with food for school children during the pandemic.

Partnership Opportunity:
KFC/Dining
Partner/Category:
Blessings in a Backpack /Non-Profit Organizations
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-08-26
Companies Involved
Tuck

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