Description:
KFC partnered with Crocs on a unique promotion that created a scented and patterned clog.
The custom Crocs came in two versions: Classic Clog and Bucket Clog. The Classic Clog had a classic KFC bucket design on the bottom with a fried chicken print on top that was complete with two removable chicken-scented Jibbitz that looked like chicken drumsticks. The Bucket Clog was similar in design except it featured a 4.5-inch platform and even appeared in photos dring New York Fashion Week.
The Bucket Clog was not available for purchase but the Classic Clog could be bought online at Crocs.com.
Partnership Opportunity:
KFC/Dining
Partner/Category:
Crocs /Sporting Goods
Timing:
February 1st Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Event / Activation / Experiential
Other
Branded Content
Collectible
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-02-12
Companies Involved
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