Description:
Kentucky Fried Chicken partnered with Enviro-Log to create a fried chicken-scented 11 Herbs & Spices Firelog which was sold through Walmart.
KFC and Enviro-Log collaborated to create the logs from recycled materials. After buying the logs for $18.99 exclusively at Walmart.com, Customers burned the logs to fill their homes with the scent of KFC's famous chicken recipe.
In addition, KFC gave away logs to entrants into its #SecretSanders social media contest.
Partnership Opportunity:
KFC/Dining
Partner/Category:
Enviro-Log /CPG
Timing:
January 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-23
Companies Involved
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