Partnership:

KFC and Ruffles

Description:

KFC partnered with PepsiCo Foods to create a new flavor of potato chip for the Ruffles brand.

The Ruffles KFC Original Recipe Chicken chips combined the Colonel's beloved 11 herbs & spices with the iconic ridges of Ruffles. The potato chips were available for a limited time. The collaboration saw the companies add the flavor of KFC’s herb and spice mix to Ruffles’ ridged chips.

The limited-edition product came with an additional bonus (printed on the bag): 66 g and 180 g bags of Ruffles KFC Original Recipe Chicken chips included an offer of 20% off on your next KFC order over $10 online or via the KFC app. Grab new Ruffles KFC Original Recipe Chicken chips from major retailers across Canada.

Partnership Opportunity:
KFC/Dining
Partner/Category:
Ruffles /CPG
Timing:
September 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
Media Elements:
Mobile
Online
Social Media
Created On:
2022-09-16
Last Modified on:
2022-09-26
Companies Involved
Tuck

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