Description:
To support the release of KINGSMAN: THE GOLDEN CIRCLE, 20th Century Fox and The Art of Shaving collaborated to create a limited-edition collection of Bourbon Amber scented shaving products and Kingsman branded shaving hardware. The Art of Shaving also introduced a “Kingsman Experience” in many of its Barber Spas, which included an express facial, a Royal Shave and scalp treatment. Drawn from the key role of Bourbon within the film’s narrative, the “Kingsman: The Golden Circle Bourbon Shave Collection” includes a pre-shave oil, shaving cream and after-shave balm. The new line was available online and in retail locations in the U.S., Russia and the Middle East beginning mid-August.
Partnership Opportunity:
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
The Art of Shaving /Health & Beauty
Timing:
August 3rd Quarter 2017
Target:
Male
Adults
Adults
Promotional Elements:
Branded Content
Media Elements:
Email
Micro site
Online
Signage
Social Media
Micro site
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-11-16
Companies Involved
20th Century Fox Filmed Entertainment
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