Description:
General Mills and Columbia Records partnered to promote musical artist SOLANGE KNOWLES. With the purchase of Frosted Cheerios and other specially-marked packages of General Mills cereal boxes, consumers received a free music sticker sheet of artist Kelly Rowland or SOLANGE KNOWLES courtesy of Music World Music.
Partnership Opportunity:
KNOWLES, SOLANGE/Music
Company:
Sony Music
Partner/Category:
General Mills /CPG
Timing:
1st Quarter 2004
Target:
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-03-01
Companies Involved
Sony Music
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
