Partnership:

Warner Bros. Pictures and Tillys

Description:

In celebration of the release of KONG: SKULL ISLAND, Warner Bros. Pictures and Tillys partnered for a sweepstakes and Virtual Reality experience.


The Tillys x KONG: SKULL ISLAND Sweepstakes offered fans the chance to have their own Skull Island adventure. Participants could fill out an online entry form on Tillys’ website for the opportunity to win a three-night stay in Hawaii. The grand prize also included hotel and airfare accommodations and two tickets to the Kualoa Ranch Tour in Honolulu, HI.


Additionally, Tillys hosted an event that let fans experience KONG VR: Destination Skull Island. Using the Samsung Gear VR powered by Oculus, users entered the world of Skull Island and had a face-to-face encounter with the King. The event also featured free food and raffles for Kong Prize Packs.

Partnership Opportunity:
/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Tillys /Retail
Timing:
March 1st Quarter 2017
Target:
Male
Female
Teens
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-06
Companies Involved
Tuck

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